Sample · illustrative only
Sample video hooks
Topic: website conversion leaks · Platform: Reels / Shorts
Spoken
Stop spending on ads until you fix this fold.
On-screen
The 8-second homepage fail
Visual interrupt
Hard cut from ad dashboard → blurry hero with no CTA
Spoken
If a stranger cannot say what you sell, you do not have a traffic problem.
On-screen
Positioning > traffic
Visual interrupt
Whiteboard wipe of three vague slogans
Spoken
I graded 50 homepages. The same three misses keep showing up.
On-screen
3 misses killing demos
Visual interrupt
Countdown cards 3 → 2 → 1 with red X overlays