We optimize for searches that end in money.
"Best CRM for small law firms" is worth more than 50 rankings for "what is a CRM." We chase the first kind.
Get Found stage one of the LoudScale system
SEO for how people search now Google, Maps, and AI answers.
Your buyers search before they buy. On Google. On Maps. And increasingly, they just ask ChatGPT or Gemini who to trust. If you're not the answer in all three places, you're invisible to buyers who were ready to pay. We fix that with the technical work, the content, and the AI visibility most agencies haven't caught up to yet.
Includes an honest read on your current visibility Google and AI
No guaranteed-rankings nonsense · Honest timelines · Plain-English reporting
If you've been here before
If you've hired an SEO agency before, you probably recognize this.
The monthly report arrives. Green arrows everywhere. "Impressions up 40%." "Ranking for 200 new keywords." And yet the phone isn't ringing more. The demo calendar looks the same. Revenue didn't move.
That's because rankings and impressions are ingredients, not results. An agency can rank you for 200 keywords nobody buying anything ever types. It looks great in a PDF. It pays you nothing.
How we're built differently
We report in revenue language.
Enquiries, calls, bookings, demos, sales from organic search. Rankings are in the appendix, where they belong.
We tell you when SEO isn't the answer.
If your real problem is your offer, your pricing, or your follow-up the brief says so. SEO can't fix a leaky bucket. It just fills it faster.
What's changed
Search changed. Most agencies didn't notice.
For twenty years, "getting found" meant one thing: rank on Google. That still matters Google is still where most searches happen. But something new sits on top of it now:
Your buyers are asking AI for recommendations.
"What's the best accounting software for a small agency?" "Recommend a good physiotherapist near downtown." "Which running shoe brands are worth it?" millions of these questions now go to ChatGPT, Gemini, Perplexity, and Google's own AI Overviews. And the AI gives a short list of names. Either you're on it, or you don't exist for that buyer.
Here's the part most people miss:
AI tools don't invent their answers. They learn from what's published and structured on the web your site, your reviews, your mentions, your data markup. Which means AI visibility isn't magic and isn't luck. It's earnable. The same disciplined work that wins Google clear content, clean structure, real authority, schema markup is what teaches AI systems who you are and when to recommend you.
The honest version of this pitch:
Nobody including us can guarantee an AI will cite you, because nobody controls these systems. What we can do is make you maximally legible and credible to them: structured data they can parse, content that answers the questions they get asked, authority signals they weight. In the industry this is called Generative Engine Optimization (GEO) or Answer Engine Optimization (AEO). We just call it the new half of SEO and we build it into everything.
Google SEO gets you found by people who search. AI search optimization gets you found by people who ask. You now need both. We do both as one job, not two invoices.
What's included
Everything under the hood in plain English
"SEO" is a bundle of very different jobs. Here's each one, what it actually is, and what it does for you.
Technical SEO
What it is
Making sure Google and AI systems can actually read, crawl, and understand your site.
What we do
Full technical audits, site speed fixes, mobile experience, crawl and indexing issues, site architecture, schema markup (the structured data that tells search engines and AI exactly what your business, products, and pages are).
Why it matters
The best content in the world loses if the engine can't parse the site it lives on. This is the foundation we always start here.
On-Page SEO & Content
What it is
Pages and articles built around what your buyers actually search written for humans first, engines second.
What we do
Keyword research based on buyer intent (not volume vanity), page optimization, SEO content writing, content refreshes for pages that slipped.
Why it matters
This is what actually earns rankings and what AI systems quote when they answer your buyers' questions.
Local SEO
For local & professional services
What it is
Being found by people near you, at the moment they need you.
What we do
Google Business Profile optimization, local rankings, review strategy, local citations, location pages that convert.
Why it matters
"Near me" searches are the highest-intent searches that exist. The buyer is ready today. Being #4 on the map instead of #1 is the difference between a full calendar and a quiet week.
Ecommerce SEO
For stores & consumer brands
What it is
Getting your categories and products found on Google and in AI shopping recommendations.
What we do
Category and product page optimization, product schema, comparison and buying-guide content, fixing the duplicate-content mess most stores accumulate.
Why it matters
Organic product discovery compounds unlike ads, a ranking category page keeps selling without a daily budget.
SaaS SEO
For software & tech
What it is
Getting found by buyers researching a problem your product solves often months before they'd ever click an ad.
What we do
Problem-and-solution content strategy, comparison pages ("X vs Y" where deals are won), integration and use-case pages, bottom-of-funnel content that sales teams actually send to prospects.
Why it matters
SaaS buyers research heavily and trust organic results over ads. The vendor they find while learning is the vendor on the shortlist.
AI Search Optimization (GEO / AEO)
What it is
Making your business visible and citable in ChatGPT, Gemini, Perplexity, and Google AI Overviews.
What we do
AI visibility audits (how do AI tools describe you right now if at all?), entity and structured data work, content shaped to answer the questions buyers ask AI, authority and mention building that AI systems weight.
Why it matters
Your competitors mostly haven't started. Early legibility to AI systems is the cheapest advantage on this page.
Conversion Rate Optimization (CRO)
What it is
Making the traffic actually do something when it arrives.
What we do
Page and funnel analysis, clarity fixes, call-to-action and form improvements, testing what turns visitors into enquiries.
Why it matters
Ranking is only half the job. Traffic that bounces pays the same as no traffic: nothing. We treat CRO as part of SEO because for your revenue, it is.
How your buyers search
The same discipline. Tuned to how your buyers search.
For SaaS & Tech
Your buyers research for weeks before talking to anyone. They compare, they read, they ask ChatGPT what tools to shortlist. We build the comparison pages, use-case content, and problem-first articles that put you in that research and in the AI answers.
Typical focus: bottom-of-funnel pages first (comparisons, alternatives, use cases the ones that print pipeline), then topical authority around them.
For Local & Professional Services
Your buyer searches "near me," picks from the map, calls someone in the top three, and stops. We get you into that top three: Google Business Profile, reviews, local pages plus AI visibility, because "who's a good [your profession] in [your city]?" is now a ChatGPT question too.
Typical focus: map-pack visibility and review velocity first it's the fastest local win then service-area content.
For Ecommerce & Consumer Brands
Your buyer searches the category, not your brand "best [product] for [need]." We win the category, product, and buying-guide searches, and structure your product data so AI shopping recommendations can find and cite you.
Typical focus: technical cleanup first (most stores are drowning in duplicate-content problems), then category pages, then buying-guide content that captures the "which one should I buy?" searches.
The first six months
What the work actually looks like, month by month
Month 1
Audit & foundation
Full technical audit, AI visibility audit (how ChatGPT and Gemini describe you today often eye-opening), keyword and intent research, competitor gap analysis. You get the findings in writing plain English plus the prioritized plan. Critical technical fixes start shipping this month, not after another meeting.
Months 2–3
Build
Technical fixes complete. Schema markup live. First content batch published against the highest-intent targets. Local: Business Profile rebuilt, review engine running. Ecommerce: category pages restructured. You'll see leading indicators move indexing, impressions, early rankings before revenue does. We'll tell you which is which.
Months 4–6
Compound
Content velocity continues, targets refined by what's actually working. Rankings consolidate on the money terms. This is typically when organic enquiries begin moving in a way you can feel earlier for local, longer for competitive SaaS terms. AI citations get re-measured against the month-1 baseline.
Every month
Throughout
One report in plain English: what shipped, what moved, what it means, what's next. Enquiries and revenue from organic up top. Rankings in the appendix. And a "what's not working yet" section in every report because pretending everything's green is how the last agency lost you.
Honest timelines
The timeline question, answered like an adult
Here's what nobody selling SEO wants to say out loud, so we'll say it:
Technical fixes
Improvements visible in weeks. If your site has serious technical problems, this is genuinely fast.
Local SEO
Often the quickest meaningful wins map-pack movement in 1–3 months in most markets.
Ecommerce & content SEO
Meaningful traffic movement typically at 3–6 months, compounding after.
Competitive SaaS terms
The honest range is 6–12 months for the hardest, most valuable keywords. The bottom-of-funnel pages we build early usually pay off well before that.
AI visibility
Measurable changes in how AI tools describe and cite you within 2–4 months of the structural work but no one can promise a specific citation, and we won't.
SEO's slowness is exactly why it's valuable. Ads stop the day you stop paying. Rankings and AI visibility compound the article we publish in month two is still bringing you buyers in year three. Slow to start, brutal to compete against once it's running.
If you need pipeline this quarter: SEO alone won't get you there, and we'll say so in the brief probably alongside a pointer to our lead generation service, which can.
What lands in your inbox
Tangible things you'll actually receive
- Month 1
Written technical audit + AI visibility baseline + the prioritized 6-month plan yours to keep, even if you stop after month one.
- Ongoing
Shipped technical fixes and schema, logged in a changelog you can read (no "we did SEO stuff" mystery).
- Ongoing
Published content you approve everything before it goes live.
- Monthly
The plain-English report organic enquiries and revenue first, honest "not working yet" section always included.
- Quarterly
AI visibility re-measurement how ChatGPT, Gemini, and AI Overviews describe and cite you vs. the baseline.
- Always
Everything documented, everything yours. If we ever part ways, you keep a working system not a dependency.
What we won't do
Things we will never do even though they're common
Guarantee rankings.
Google makes thousands of algorithm changes a year. Anyone guaranteeing position #1 is guaranteeing something they don't control. It's the industry's oldest lie.
Buy links or join link schemes.
Cheap authority shortcuts that work until they get your site penalized. The recovery costs more than the shortcut ever saved.
Publish AI-generated filler at scale.
Yes, we use AI in research and drafting with a human owning every published word. Mass-produced junk content is the fastest-growing way to burn a domain's credibility with both Google and AI systems.
Chase keywords for the report.
Ranking for 200 terms nobody buying anything searches is decoration, not marketing. Every target we chase has a plausible path to revenue, and we can explain each one.
Lock you in with dependency.
No hostage-holding of accounts, access, or logins. Everything is in your name from day one.
Proof
Evidence over adjectives
Judge the method before the testimonials exist.
We're building our client roster so instead of borrowed logos, here's our proof: request the free brief. You'll get a real read on your current Google and AI visibility, with priorities and reasoning, written by the same people who'd do the work. If the diagnosis is sharp, the delivery will be. If it isn't you've lost nothing and learned something. That's the trade.
And one more proof point that's always available: this page itself. It's structured, marked up, and written exactly the way we build client pages. We eat the cooking.
Get My Free BriefThe rest of the system
Compare all four servicesThis is stage one. Here's how it connects.
Get Found feeds the rest of the system. Start here if people can't find you. Add the next stage when this one is working.
Content & LinkedIn Marketing
SEO research reveals what buyers ask. Content answers it and gives outreach something credible to send.
B2B Lead Generation & Outreach
If you need pipeline this quarter, SEO alone won't get you there. Outbound can.
CRM & Marketing Automation
Traffic that arrives and goes cold is wasted Get Found work. Follow-up catches it.
FAQ
The questions every smart SEO buyer asks
Is SEO still worth it now that AI answers questions directly?
Yes arguably more. AI answers come from somewhere: the content, structure, and authority signals on the open web. Strong SEO is exactly what makes you the source AI cites. The businesses that lose in the AI era are the ones invisible to both Google and the AI usually because they stopped investing in either.
Can you guarantee first-page rankings?
No, and neither can anyone else they just say it anyway. What we commit to: correct priorities, work that ships on schedule, honest reporting, and targets chosen for revenue potential. Our track record on those commitments is checkable; a stranger's ranking guarantee is not.
How long until we see results?
Depends on your market. Short version: local moves in 1–3 months, content and ecommerce in 3–6, competitive SaaS terms 6–12. The brief gives you the estimate for your situation, not a generic one.
What happens when Google changes its algorithm?
Sites built on tricks get wrecked by updates. Sites built on genuine relevance, clean structure, and real authority usually benefit each update clears tricksters out of their way. We build the second kind. When a major update lands, your report addresses it specifically before you have to ask.
Do you need to rebuild our website?
Usually not. Most sites need fixing, not replacing. If yours genuinely can't support SEO (rare), the audit says so in month one with options before you've spent months polishing an unfixable foundation.
We already have someone doing our content. Can you work with them?
Yes. We can run strategy and technical while your team writes, or handle everything. Roles get defined in writing so nothing falls between chairs leads dying in handoff gaps is the exact disease this whole system exists to cure.
What's the difference between SEO, GEO, and AEO?
SEO gets you found in classic search results. GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) get you cited in AI-generated answers. The names differ; the underlying work overlaps about 80%: clear content, clean structure, real authority. We do it as one integrated job you shouldn't need three invoices for one visibility problem.
Is there a minimum contract?
No long lock-ins. SEO does need months to compound we'll be upfront that a 1-month test proves nothing but we keep you by results and reporting, not by contract clauses. Everything we build stays yours.
Find out how visible you actually are Google and AI. Free.
The free Opportunity Brief includes an honest read on your current search visibility: where you show up, where competitors beat you, what ChatGPT and Gemini say about you right now (if anything that silence is data too), and what to fix first. In writing. In two business days. No call, no pressure, no follow-up sequence. If SEO isn't your real bottleneck, the brief says that too and tells you what is.
Free · Includes your AI visibility baseline · Yours to keep either way