Articles, founder posts, and sales content from your interviews. You approve every draft before it goes live.
If this is you
Our best content is trapped in sales calls.
Useful explanations stay in calls instead of reaching other buyers.
We have a blog. It's… there.
The blog is outdated and has no clear buyer or purpose.
The founder should post on LinkedIn, but…
The founder has useful experience but little time to write.
We posted consistently once. We got likes. We got zero customers.
Posting produced engagement without a clear path to enquiry.
Give each piece a buyer question and a job.
Why it stalls
Check whether the content answers buyer questions, draws on your expertise and has a clear distribution plan.
Use specific expertise to answer a defined buyer’s question.
Review who engages and which conversations follow, alongside reach.
Connect articles, LinkedIn and sales follow-up so useful content leads somewhere measurable.
Connect expertise, distribution and a measurable next step.
The rule
We capture your experience and turn it into useful content that reflects your point of view.
A recorded interview supplies first-hand ideas for approved drafts.
Write for buyer decisions, including readers who never react publicly.
A strong idea becomes a blog post, a founder post, a company post, a carousel, and a short video script.
AI supports research and transcription. People write, review and approve the final content.
What is included
Choose the asset mix around your buyers and publishing capacity.
The thinking layer.
The compounding asset.
Coordinate article briefs with SEO priorities. See the SEO service
The trust layer.
The efficiency layer.
Founder brand
Show buyers how your founder thinks, solves problems and makes decisions. Turn first-hand experience into useful posts they can evaluate.
An interview and draft approvals keep the founder involved without writing every post.
Your ideas, your voice and your approval. We interview you, shape the draft and get sign-off before publishing.
Build a library sales can reuse. The articles and posts remain yours when the engagement ends.
The brief includes an honest read on your founder-brand potential.
The first 90 days
Agree the audience and voice, then draft the calendar and first posts for approval.
Run the interview, draft, approval and publishing cycle.
Review relevant visits, saves, conversations and enquiries to refine topics.
Repeat the agreed interview and approval cycle, with a monthly report.
Each month
Example monthly scope; quantities, review rounds and timing are agreed in writing:
SEO-ready and sales-ready.
From your monthly interview.
Proof of life for prospects who check.
For ideas that need a richer format.
About 45 minutes, plus draft approvals.
What shipped, what it signaled, and what is next.
Also ongoing: the calendar, repurposing, and a library you own.
Not included
We do not run LinkedIn ads.
Press relations are not part of this service.
If a week has nothing worth saying, we skip it instead of posting under your name.
Fit
Straddling the line? The brief will say so, including "not yet, do this first."
Honest timelines
Illustrative review points. Timing depends on approvals, publishing pace, existing visibility and buyer activity.
Approve the plan and initial drafts; check the publishing setup.
Review publishing consistency, relevant profile visits, content engagement and article indexing.
Review buyer questions, search visibility and enquiries that reference the content, where enough data is available.
Review how prospects and sales use the library. Refresh useful assets and retire content that no longer supports buyer decisions.
Build a library that stays useful.
Need near-term pipeline? Check whether a lead generation service fits before you pick a channel.
Proof
Senior attention. Not a junior's draft.
A public content and profile review, with three priorities and a next step.
Judge the thinking in the brief. That is the proof.
Get My Free BriefHow the services connect
Content is Get Chosen. It is not a silo.
FAQ
The brief names the first content priority, with the reasons.
Get my briefBuyer-focused articles, company content, founder LinkedIn posts and repurposed sales assets. The scope sets the asset mix, interviews, review rounds and publishing responsibilities.
Posts draw on the named person’s interviews, experience and opinions. They review the voice, ideas and claims before approving publication.
The named author supplies the ideas and experience, then approves the drafts. We do not fabricate personal stories, credentials or examples.
AI can support research, transcription and repurposing. People choose the ideas, write and review the final content; client approval still applies.
Plan for an interview and draft approvals each month. We agree the required contribution around the voices, assets and publishing pace in scope.
Commissioned content and strategy assets are yours under the engagement agreement, subject to any agreed third-party licences. You retain them after the engagement.
Yes. Articles and LinkedIn can be scoped separately around buyer behaviour and sales needs. The brief recommends a starting channel.
Your marketer can retain strategy and brand ownership while we handle interviews, writing and the calendar. Responsibilities and approvals are agreed before starting.
Pricing depends on voices, asset mix, volume and distribution. Your written quote sets deliverables, interviews, review rounds and publishing responsibilities before commitment.
We review relevant visits, conversations, content-referenced enquiries and sales use. Follower growth is supporting context and does not establish revenue impact by itself.
Separate profile and publishing work from the city pages below, which focus on useful website and expert content.
LinkedIn profiles and publishing in the UAEExplore the service by the buying problem. Your operating base and target territory can differ.
Get a written review of your content and LinkedIn priorities with a two-business-day delivery target after we have the review details. The brief recommends what to build first.