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Turn your funnel numbers into cost per lead and the leak.
Use the spend and results you already have.
ServicesROI Calculator
All toolsOn or near stage targets
Stage rates are near your targets on entered assumptions. Optimize the largest remaining gap before scaling spend.
Cost per lead
$25.00
Acquisition cost
$833
ROAS
7.20×
First-year gross profit
$50,400
Break-even acquisition cost
$4,200
Estimated payback
2.4 months
First-year revenue
$72,000
Largest stage gap vs target
Largest stage gap vs target is Qualified → Customer (actual 15.00% vs target 20.0%, gap 25%). Closing that gap would add about 4 outcomes at the same top-of-funnel volume.
Funnel vs targets
Bars show progress toward your target. The marker is 100% of target.
Stage gap at Qualified → Customer
Prioritize conversion work on that stage before more spend.
Scoring transparency
What this tool can and cannot measure: Transparent arithmetic on the numbers you enter (CPL, CAC, ROAS, stage rates). Not live ad-platform, CRM, or multi-touch attribution data.
What next
Fix Qualified → Customer before scaling spend.