Hook layers
01What each idea includes
- Spoken line — what the creator says in the first 1–3 seconds
- On-screen text — silent-scroll compatible caption
- Pattern interrupt — visual or framing idea to stop the scroll
Platforms
02How platform choice is used
Platform selection biases pacing and tone (e.g. TikTok/Reels vs LinkedIn video) but does not encode proprietary algorithm secrets. Keep hooks honest to your offer.
Limits
03What this is not
- Not a video editor, stock library, or auto-caption tool.
- Not predicted views, watch time, or virality.
- Not a substitute for product truth or compliance review.