Skip to main content

Sample · arithmetic scenario

ROI calculator sample scenario

Funnel math from your inputs not industry benchmarks disguised as a quality grade.

Open calculatorMethodology

LoudScale report

B2B SaaS funnel · mid-market

Arithmetic scenario from a single set of funnel inputs

  • Model · roi-v2-2026-07
  • Inputs valid
  • Sensitivity · ±20%

Scenario viability

72/100

Grade C

Visit-to-lead rate is below many B2B paid targets improve offer / landing before scaling spend. The scenario is honest arithmetic, not a quality grade.

Funnel assumptions entered

  • Visits / month10,000
  • Visit → lead2%
  • Lead → opportunity25%
  • Opportunity → close20%
  • ACV$12,000
  • Gross margin70%

What the funnel produces

  • Leads200
  • Opportunities50
  • Customers10
  • Revenue$120,000
  • Gross profit$84,000

What to do first

  1. 01

    Visit → lead is below B2B paid target

    2% is at the low end of typical B2B paid traffic. The constraint is upstream of every other stage.

    Improve landing page offer and CTA before scaling spend

  2. 02

    Lead → opportunity is healthy protect it

    25% is a reasonable B2B MQL→SQL rate. Don't change sales follow-up when running paid experiments.

    Hold sales follow-up constant while testing creative

  3. 03

    Add an ACV sensitivity range

    Closing 10 customers at $12k is sensitive to deal size even a 20% ACV drop shifts profit significantly.

    Test scenarios at $9k, $12k, and $15k ACV

What this report does not measure

  • Arithmetic only not industry benchmarks.
  • No attribution model between channels.
  • No seasonality, churn, or payback periods.
  • Stage rates are independent reality is correlated.