What we show
01Funnel math from your inputs
- Input validity
- Current stage rates (visit → lead → opportunity → customer)
- User targets vs current
- Revenue and gross-profit scenarios
- Sensitivity ranges (what changes if rates move)
Grade policy
02No universal health grade on invalid or zero funnels
Overall letter grades are withheld when inputs are zero, incomplete, or produce non-economic funnels (e.g. 0.01% visitor-to-lead with claimed healthy unit economics). Stage-specific guidance replaces a universal "B".