What we measure
01Required inputs and growth dimensions
Required inputs: website URL, business type, main growth goal, and target market. Optional qualification fields appear only after value is shown.
Dimension weights
02Seven growth pillars, each weighted
| Dimension | Weight |
|---|---|
| Positioning clarity | 20% |
| Conversion structure | 20% |
| On-page SEO evidence | 15% |
| AI visibility readiness | 15% |
| Content evidence coverage | 10% |
| On-page trust signals | 10% |
| UX and performance evidence | 10% |
Evidence and confidence
03Three honest numbers per dimension
Each dimension reports score, confidence, evidence found, evidence missing, business consequence, and a recommended next action. Confidence drops when signals are sparse — missing data does not always mean failure.
- Based on: public HTML, visible copy, metadata, schema, CTA/proof language, SEO checker pillars.
- Not included: backlinks, rankings, CRM data, private analytics, field Core Web Vitals, actual answer-engine prompt monitoring.
Progressive reveal
04From submit to roadmap
- Submit website and basic context.
- See progress across dimensions being checked.
- Reveal overall score and category scores.
- Reveal top three opportunities.
- Email unlocks the complete report and roadmap copy.
- Optional qualification after value is demonstrated.
- Agent, service, and related-tool CTAs.
Do not claim
05What this grader does not claim
- Full-site crawl coverage
- Actual keyword rankings
- Backlink analysis
- Guaranteed AI citations
- Field CWV when only HTML proxies are available