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Methodology · utm-v1-2026-07

UTM Generator methodology

Deterministic client-side URL builder for campaign parameters. No analytics account connection — just correct encoding and consistent naming.

Browser-onlyProper encodingFree copy

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Build a UTM link

Parameters

01What we attach

  • utm_source — traffic origin (e.g. linkedin, newsletter)
  • utm_medium — channel type (e.g. cpc, email, social)
  • utm_campaign — campaign name / initiative
  • Optional: utm_term, utm_content for paid keywords and creative variants

Encoding

02How URLs stay clean

  • Base URL is normalized; existing hashes handled carefully
  • Values are URL-encoded so spaces and symbols do not break tracking
  • Naming helpers encourage lowercase, hyphenated consistency (team convention)
  • Copy is free — no email gate for basic use
View sample URL