SEO for how people search now.Google, Maps, and AI answers.
Your buyers search on Google, on Maps, and they ask ChatGPT who to trust. If you're not the answer in all three, you're invisible to people who were ready to pay. We do the technical work, the pages, and the AI visibility as one job.
- No ranking guarantees
- Honest timelines
- Plain-English reporting
If you've been here before
If you've hired an SEO agency before, you probably recognize this.
The report is green. Impressions are up. You rank for 200 new keywords. The phone, the demos, and the revenue look the same. Rankings and impressions are ingredients. Terms nobody buying anything types look good in a PDF and pay you nothing.
How we're built differently
We optimize for searches that end in money.
"Best CRM for small law firms" is worth more than 50 rankings for "what is a CRM." We chase the first.
We report in revenue language.
Enquiries, calls, bookings, demos, and sales from organic search. Rankings stay in the appendix.
We tell you when SEO isn't the answer.
If the real problem is the offer, the pricing, or the follow-up, the brief says so. SEO fills a bucket. It does not fix a leak.
What's changed
Search changed. Most agencies didn't notice.
Ranking on Google still matters. It is still where most searches happen. Buyers now also ask AI who to trust.
Your buyers are asking AI for recommendations.
"Best accounting software for a small agency." "A good physiotherapist near downtown." Those questions now go to ChatGPT, Gemini, Perplexity, and Google AI Overviews. The answer is a short list of names. You are on it, or you are invisible to that buyer.
AI does not invent the answer.
AI systems learn from what is published and structured: your site, reviews, mentions, and markup. Clear content, clean structure, real authority, and schema are what win Google and what teach AI when to recommend you.
No one can guarantee a citation.
Nobody, including us, controls these systems. We can make you legible and credible: structured data they can parse, content that answers the questions buyers ask, and authority signals they weight. The industry calls this Generative Engine Optimization (GEO) or Answer Engine Optimization (AEO). We build it into the same SEO job.
Google SEO is for people who search. AI search optimization is for people who ask. You need both. We do both as one job, not two invoices.
What's included
Everything under the hood in plain English
SEO is several jobs. Here is what each one is, what we do, and why it matters.
Technical SEO
Google and AI systems can read, crawl, and understand the site.
What we doAudit, speed, mobile, crawl and indexing, architecture, and schema that names the business, products, and pages.
Why it mattersContent cannot rank or get cited if the engine cannot parse the site. We start here.
On-Page SEO & Content
Pages built around what buyers search, written for people first.
What we doIntent research, not vanity volume. Page optimization, new pages, and refreshes for pages that slipped.
Why it mattersThis is what earns rankings, and what AI systems quote.
Local SEO
For local & professional services
Found by people nearby, at the moment they need you.
What we doGoogle Business Profile, local rankings, reviews, citations, and location pages that convert.
Why it matters"Near me" is as high-intent as search gets. Fourth on the map instead of first is a quiet week.
Ecommerce SEO
For stores & consumer brands
Categories and products found on Google and in AI shopping answers.
What we doCategory and product pages, product schema, buying guides, and the duplicate-content cleanup most stores need.
Why it mattersA ranking category page keeps selling without a daily ad budget.
SaaS SEO
For software & tech
Found while buyers research the problem, often before they would click an ad.
What we doProblem-and-solution pages, comparisons ("X vs Y"), integrations, use cases, and pages sales can send.
Why it mattersThe vendor a buyer finds while learning is the vendor on the shortlist.
AI Search Optimization (GEO / AEO)
Visible and citable in ChatGPT, Gemini, Perplexity, and Google AI Overviews.
What we doAn AI visibility audit, entity and structured data, answers to the questions buyers ask AI, and the mentions those systems weight.
Why it mattersMost competitors have not started. Early legibility is an advantage.
Conversion Rate Optimization (CRO)
Traffic that does something when it arrives.
What we doPage and funnel review, clearer pages, calls to action, forms, and tests that turn visits into enquiries.
Why it mattersA ranking that bounces pays the same as no ranking. For revenue, CRO is part of SEO.
How your buyers search
The same discipline. Tuned to how your buyers search.
For SaaS & Tech
Buyers research for weeks, compare, and ask ChatGPT what to shortlist. We build the comparison, use-case, and problem-first pages that put you in that research and in the AI answers.
First: comparisons, alternatives, and use cases. Then topical authority around them.
See the industryFor Local & Professional Services
The buyer searches "near me," calls someone in the top three on the map, and stops. We work the Google Business Profile, reviews, local pages, and the AI answer to "who's a good [profession] in [city]?"
Map pack and reviews first. Service-area pages after that.
See the industryFor Ecommerce & Consumer Brands
Buyers search the category, not the brand: "best [product] for [need]." We win category, product, and buying-guide searches, and structure product data so AI shopping answers can cite you.
Technical cleanup first, then category pages, then buying guides.
See the industry
The first six months
What the work actually looks like, month by month
Month 1
Audit & foundation
Technical audit, an AI visibility audit of how ChatGPT and Gemini describe you, intent research, and the competitor gap. Findings and the plan in writing. Critical fixes ship this month.
Months 2–3
Build
Fixes done. Schema live. First pages aimed at the highest-intent searches. Local: Business Profile rebuilt, reviews running. Ecommerce: category pages restructured. Indexing and early rankings move before revenue. We say which is which.
Months 4–6
Compound
Pages keep shipping against what is working. Money terms consolidate. Enquiries usually show up here: sooner for local, later for competitive SaaS. AI citations are checked against the month-1 baseline.
Every month
Throughout
One plain-English report: what shipped, what moved, what it means, what is next. Enquiries and revenue first. Rankings in the appendix. Every report includes what is not working yet.
Honest timelines
The timeline question, answered like an adult
The ranges we will actually say out loud:
Technical fixes
Visible in weeks when the site has serious technical problems.
Local SEO
Map-pack movement in 1–3 months in most markets. Often the fastest win.
Ecommerce & content SEO
Meaningful traffic at 3–6 months, then it compounds.
Competitive SaaS terms
6–12 months for the hardest keywords. Bottom-of-funnel pages usually pay sooner.
AI visibility
A measurable change in how AI tools describe and cite you in 2–4 months. No one can promise a specific citation. We will not.
The wait is the value. Ads stop when the budget stops. A page from month two can still bring buyers in year three.
Need pipeline this quarter? SEO alone will not get you there. The brief will say so, and point to our lead generation service, which can.
What lands in your inbox
Tangible things you'll actually receive
Month 1
Written technical audit, AI visibility baseline, and the 6-month plan. Yours to keep even if you stop after month one.
Ongoing
Technical fixes and schema, in a changelog you can read.
Ongoing
Published pages. You approve every one before it goes live.
Monthly
A plain-English report: organic enquiries and revenue first, plus what is not working yet.
Quarterly
How ChatGPT, Gemini, and AI Overviews describe and cite you, measured against the baseline.
Always
The work stays documented and in your name. If we part ways, you keep a working system.
What we won't do
Things we will never do even though they're common
Guarantee rankings.
Google changes the algorithm throughout the year. A promise of position #1 is a promise about something no agency controls.
Buy links or join link schemes.
Shortcuts that hold until the site is penalized. Recovery costs more than the shortcut saved.
Publish AI-generated filler at scale.
We use AI for research and drafts. A human owns every published word. Mass-produced filler burns credibility with Google and with AI systems.
Chase keywords for the report.
Rankings nobody buys from are decoration. Every target has a path to revenue, and we can explain it.
Lock you in with dependency.
Accounts, access, and logins stay in your name from day one.
Proof
Evidence over adjectives
Judge the method before the testimonials exist.
The proof is the free brief, not borrowed logos: a written read on your Google and AI visibility, with priorities and reasoning, from the people who would do the work. If the diagnosis is sharp, the delivery will be. If it is not, you have lost nothing.
This page is built the way we build client pages: structured, marked up, and written so the answer is easy to find.
Get My Free BriefThe rest of the system
This is stage one. Here's how it connects.
Get Found feeds the rest of the system. Start here if people can't find you. Add the next stage when this one is working.
Get Found
Content & LinkedIn Marketing
SEO research reveals what buyers ask. Content answers it and gives outreach something credible to send.
See the serviceB2B Lead Generation & Outreach
If you need pipeline this quarter, SEO alone won't get you there. Outbound can.
See the serviceCRM & Marketing Automation
Traffic that arrives and goes cold wastes the Get Found work. Follow-up catches it.
See the service
FAQ
The questions every smart SEO buyer asks
Is SEO still worth it now that AI answers questions directly?
Yes. AI answers are drawn from content, structure, and authority on the open web, so strong SEO is what gets you cited. Businesses disappear from both Google and AI when they stop investing in either.
Can you guarantee first-page rankings?
No. No one can. We commit to the right priorities, work that ships, honest reporting, and targets chosen for revenue. Those are checkable. A ranking guarantee is not.
How long until we see results?
Local: 1–3 months. Content and ecommerce: 3–6 months. Competitive SaaS terms: 6–12 months. The brief estimates your market, not a generic timeline.
What happens when Google changes its algorithm?
Sites built on tricks get hit. Sites built on relevance, clean structure, and real authority usually gain, because the update removes the tricks. We build the second kind, and a major update is covered in your report.
Do you need to rebuild our website?
Usually not. Most sites need fixing, not replacing. If a site cannot support SEO, the month-one audit says so, with options, before months are spent on it.
We already have someone doing our content. Can you work with them?
Yes. We can run strategy and technical work while your team writes, or handle all of it. Roles are written down so work does not die between teams.
What's the difference between SEO, GEO, and AEO?
SEO is classic search results. GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) are citations inside AI answers. About 80% of the work is the same: clear content, clean structure, real authority. We run it as one job.
Is there a minimum contract?
No long lock-in. SEO needs months to compound, and a one-month test proves nothing. You stay because of the results and the reporting. Everything we build stays yours.
Find out how visible you actually are Google and AI. Free.
The free Opportunity Brief is a written read on where you show up, where competitors beat you, what ChatGPT and Gemini say about you (silence counts), and what to fix first. Two business days. No call and no follow-up sequence. If SEO is not the bottleneck, the brief names what is.
- Free
- Includes your AI visibility baseline
- Yours to keep either way