SEO & Search Marketing
3 articles on seo & search marketing. Deep dives into strategies, tactics, and insights for B2B software companies.
AI Overviews in 2026: What the Latest Data Actually Tells Us (And Why CTR Recovered)
We analyzed every major AI Overviews study published in 2025–2026. The aggregate picture has changed dramatically: CTRs are recovering, certain industries face near-total AIO saturation, and the gap between small and large publishers is staggering.
Branded Keywords: What They Are & How to Use Them
Branded keywords are the most underestimated signal in SEO. Learn what they are, why they predict AI visibility, and how to build a branded search strategy that works in 2026.
Best LLM Optimization Tools for AI Search (2026)
The LLM optimization tool market has grown fast-and gotten confusing. This framework breaks tools into three distinct jobs so you buy the right one. Honest verdicts on Profound, Otterly, Clearscope, and 10+ more.